I think holding mafia games in other online communities (where mafia isn't as prominent) and post game mention that MS exists and if they enjoyed their game they could go there would be a good idea if you can be bothered. I know I came to this site looking for an online werewolf forum after I had played a game elsewhere and now I'm a somewhat active scummer. We could try to make mafia more known among the internet but other than the prior mention I don't see any other free methods of advertising the site.
That's just my 2 cents
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