When people are so eager to prove that their position is correct, that they legitimize a theory that brings up more questions than it answers. Like the Big Bang Theory, something that is in many people's opinions, built on more assumption than evidence.
What I am talking about here, is when you have a game where some townie creates a crazy theory that continues to justify their scumread, and other townies that shared the scumread are unwilling to look beyond the fact that this new theory creates more questions than it answers, and provides more assumptions than it does evidence.
Like I said, the Big Bang Effect happens out of stubbornness. Everytime I have been in a town which is keen on doing this, the theory ended up being wrong. Everytime I have done this myself, the theory ended up being wrong.