I am your IC for this game. Which means I'm (supposedly) experienced enough at playing mafia to give you tips and tricks! (Even though Formerfish was in one of my first games on the site... uh... I'm the pro here). Everything you ask me about in-game mechanics and even strategy typically used I will answer to the best of my ability and truthfully.
Jackel's RULES post is absolutely crucial. Please read it and make sure you understand everything on it!
Lynching occurs when a player is hammered with the needed amount of votes.
That said, please don't claim unless it is necessary! Hidden information is valuable to town and good to keep away from scum.
And 99.999999% of the time,
Having fun and keeping a good mentality are also important. If you're getting pushed and voted as town or scum, don't fret! It can be stressful no matter you alignment. This is your chance to prove yourself and keeping a level head will benefit you no matter which side you're playing for. Just remember to stay active (physically, as well!) and check in on the game at least once a day. Activity keeps the game fun and also keeps information coming in, which is good for town. Lurking as either alignment is very bad for your win-condition.
Some alignment specific advice: